An Austrian eyewear lable, that wants to set new standards in terms of sustainable fashion.
For neubau i was part of a small core team that won the pitch, and that then developed the visual concept for the campaign for the whole year based on their new brand strategy of “Sustainable Avantgardism”.
Our goal was to create a new style of glasses advertising, where we break from the stereotypes of studio photography and take it to the great outdoors for an editorial and artistic approach.
i took care of the concept and pre-production and process - in order to create a beautiful workflow with our South Africa based photographer Nadia von Scotti. While having a remote shoot was a challenge due to the circumstances of the year 2020, it ended up still being a great experience.
lotte & Hans
SPECIAL EDITION
Water
FIRE
AIR
eARTH
We are neubau eyewear, an Austrian eyewear label that designs and manufactures optical glasses and sunglasses with sustainability in its heart. Our vision is to bring premium eyewear to the people. Because we believe, that premium is the best way to care about our planet and the best way to resolve the conflict of wanting a better world and living a good life.
Premium for neubau means sustainability, responsibility and design. That‘s why we always challenge conventions and bravely offer new, creative options. We aim for the highest eco-friendly standards and use sustainable and innovative materials for a comfortable all-day wear, to create glasses in a distinct design that are standing out from the masses.