Cafe Royal’s vision was to break out of the regular coffee communication sector. 

Therewith, we developed a concept which was focused on the royalty of the product: Royalty is not a status. It’s a state of mind. A call to live your life according to your own rules. And your own taste.


While working on the campaign, I was not only involved in creating the campaign from scratch, I also became the #1 person to go to in terms of Cafe Royals CI. I later on became the main creative working on adaptions for Online, Print, and Tv.